All work
Product design
Bytes
A colourful finance app for teenagers that makes saving feel like a game.
Client
Bytes App
Services
Product design, motion
Year
2023
01
The brief
Teens downloaded the app and never came back after the first week.
02
The idea
We designed streaks, goals with stickers and a home screen that shows progress at a glance.
03
The impact
Week-four retention more than doubled after the redesign.
2x
week-four retention
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