All work
Brand identity
Common Goods
A loud, simple identity for a store that sells boring things beautifully.
Client
Common Goods Co.
Services
Naming, identity, packaging
Year
2024
01
The brief
A new homeware store needed to stand out in a street full of minimal brands.
02
The idea
A heavy black wordmark, a dot that moves around the logo, and packaging you want to carry.
03
The impact
The tote became the shop's best-selling product in its first month.
#1
best-selling product: the tote
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