All work
Campaign
Lumen After Dark
A night-time outdoor campaign for headphones built to be heard in the city.
Client
Lumen Audio
Services
Campaign, art direction, OOH
Year
2025
01
The brief
Lumen wanted to own the hours after 10pm, when its noise-cancelling headphones matter most.
02
The idea
We shot the city at night and turned every billboard into a quiet window with one line of copy.
03
The impact
The campaign ran in four cities and became the brand's most shared launch.
4 cities
in the launch run
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